Title: How to Get Rich Selling Cars to Women - Hardcover

Rebecca Maddox, Marti Smye, Denise Ciencin, Scott Ciencin

 
9780972763707: Title: How to Get Rich Selling Cars to Women

Synopsis

What s new under the sun when it comes to selling cars? The answer lots! In this newest addition to Rebecca Maddox and Marti Smye s series on selling to women, the automotive sales professional will find no-nonsense, apply-the-next-day tips and tools for selling cars to women. Maddox and Smye deliver well-researched, new data on the women s market. For those thinking, "So what?" think again. Did you know that 75% of women recently surveyed who were in the market for a car or truck (nationwide) said they would bring a man along to get a better deal? Yet it's women, not men, who are purchasing 65% of all new cars, 53% of used cars, and influencing 95% of all auto purchases. The savvy sales pro doesn't need the rest spelled out change a woman's perceptions and you win her over. Win her over and you win her business--and her network's, too. This book explains it all, and is a must-read for anyone who wants the facts and the how-to s for tapping into the lucrative, economically powerful yet grossly under-served, women s market. Step up and claim your share!

"synopsis" may belong to another edition of this title.