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Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews - Hardcover
Synopsis
Moderating to the Max provides you with detailed instructions for more than 20 techniques that will deepen focus group findings and bring life to a fading group. From perceptual mapping to personification, you will never again have to guess whether the technique is the right one for the occasion. This guide will enhance and broaden the work of moderators who already have a good foundation. With myriad examples and illustrations, the book's emphasis is on "play" and how fun exercises can inspire focus group respondents to reveal deeper motivations.
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Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews
Published by
Paramount Market Publishing, 2003
ISBN 10: 0972529012
ISBN 13: 9780972529013
Used
Hardcover
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: As New. No Jacket. Fraley, Gregg (illustrator). Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0972529012I2N00
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Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews
Published by
Paramount Market Publishing, 2003
ISBN 10: 0972529012
ISBN 13: 9780972529013
Used
Hardcover
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. Fraley, Gregg (illustrator). May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0972529012I4N00
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Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews
Published by
Paramount Market Publishing, 2003
ISBN 10: 0972529012
ISBN 13: 9780972529013
Used
Hardcover
Seller: Your Online Bookstore, Houston, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Very Good. Fraley, Gregg (illustrator). Seller Inventory # 0972529012-2-35295727
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Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews
Published by
Paramount Market Publishing, 2003
ISBN 10: 0972529012
ISBN 13: 9780972529013
Used
Hardcover
Seller: HPB-Ruby, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Fraley, Gregg (illustrator). Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_468083501
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Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews
Published by
Paramount Market Publishing, 2003
ISBN 10: 0972529012
ISBN 13: 9780972529013
Used
Hardcover
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Fraley, Gregg (illustrator). Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Seller Inventory # G15E-01570
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Moderating to the Max : A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews
Published by
Paramount Market Publishing, Incorporated, 2003
ISBN 10: 0972529012
ISBN 13: 9780972529013
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Fraley, Gregg (illustrator). Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 16516426-6
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Moderating to the Max : A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews
Published by
Paramount Market Publishing, Incorporated, 2003
ISBN 10: 0972529012
ISBN 13: 9780972529013
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Fraley, Gregg (illustrator). Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 5506065-6
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Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews
Published by
Paramount Market Publishing, 2003
ISBN 10: 0972529012
ISBN 13: 9780972529013
Used
Hardcover
Seller: HPB-Diamond, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Fraley, Gregg (illustrator). Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_476092946
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Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews
Published by
Paramount Market Publishing, 2003
ISBN 10: 0972529012
ISBN 13: 9780972529013
Used
Hardcover
Seller: Greener Books, London, United Kingdom
Seller rating 4 out of 5 stars
Hardcover. Condition: Used; Very Good. Fraley, Gregg (illustrator). **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Seller Inventory # 5003898
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Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews
Published by
Paramount Market Publishing, 2003
ISBN 10: 0972529012
ISBN 13: 9780972529013
New
Hardcover
Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: New. Fraley, Gregg (illustrator). In shrink wrap. Looks like an interesting title! Seller Inventory # Q-0972529012