Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews - Hardcover
Synopsis
Moderating to the Max provides you with detailed instructions for more than 20 techniques that will deepen focus group findings and bring life to a fading group. From perceptual mapping to personification, you will never again have to guess whether the technique is the right one for the occasion. This guide will enhance and broaden the work of moderators who already have a good foundation. With myriad examples and illustrations, the book's emphasis is on "play" and how fun exercises can inspire focus group respondents to reveal deeper motivations.
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Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews
Published by
Paramount Market Publishing, 2003
ISBN 10: 0972529012
ISBN 13: 9780972529013
Used
Hardcover
Seller: Open Books, Chicago, IL, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Very Good. Fraley, Gregg (illustrator). Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books. Seller Inventory # mon0000679677
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Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews
Published by
Paramount Market Publishing, 2003
ISBN 10: 0972529012
ISBN 13: 9780972529013
Used
Hardcover
Seller: Gulf Coast Books, Cypress, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. Fraley, Gregg (illustrator). Seller Inventory # 0972529012-3-35037667
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Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews
Published by
Paramount Market Publishing, 2003
ISBN 10: 0972529012
ISBN 13: 9780972529013
Used
Hardcover
Seller: Your Online Bookstore, Houston, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. Fraley, Gregg (illustrator). Seller Inventory # 0972529012-3-35295727
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Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews
Published by
Paramount Market Publishing, 2003
ISBN 10: 0972529012
ISBN 13: 9780972529013
Used
Hardcover
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Fraley, Gregg (illustrator). Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # O06H-00937
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Moderating to the Max : A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews
Published by
Paramount Market Publishing, Incorporated, 2003
ISBN 10: 0972529012
ISBN 13: 9780972529013
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Fraley, Gregg (illustrator). Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 16516426-6
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Moderating to the Max : A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews
Published by
Paramount Market Publishing, Incorporated, 2003
ISBN 10: 0972529012
ISBN 13: 9780972529013
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Fraley, Gregg (illustrator). Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 4457089-6
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Moderating to the Max : A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews
Published by
Paramount Market Publishing, Incorporated, 2003
ISBN 10: 0972529012
ISBN 13: 9780972529013
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Fraley, Gregg (illustrator). Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 5506065-6
Stock Image
Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews
Published by
Paramount Market Publishing, 2003
ISBN 10: 0972529012
ISBN 13: 9780972529013
Used
Hardcover
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Fraley, Gregg (illustrator). Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0972529012I3N00
Stock Image
Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews
Published by
Paramount Market Publishing, 2003
ISBN 10: 0972529012
ISBN 13: 9780972529013
Used
Hardcover
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. Fraley, Gregg (illustrator). May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0972529012I4N00
Stock Image
Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews
Published by
Paramount Market Publishing, 2003
ISBN 10: 0972529012
ISBN 13: 9780972529013
Used
Hardcover
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. Fraley, Gregg (illustrator). May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0972529012I4N00