Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews - Hardcover
Synopsis
Moderating to the Max provides you with detailed instructions for more than 20 techniques that will deepen focus group findings and bring life to a fading group. From perceptual mapping to personification, you will never again have to guess whether the technique is the right one for the occasion. This guide will enhance and broaden the work of moderators who already have a good foundation. With myriad examples and illustrations, the book's emphasis is on "play" and how fun exercises can inspire focus group respondents to reveal deeper motivations.
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Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews
Published by
Paramount Market Publishing, 2003
ISBN 10: 0972529012
ISBN 13: 9780972529013
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Hardcover
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Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews
Published by
Paramount Market Publishing, 2003
ISBN 10: 0972529012
ISBN 13: 9780972529013
Used
Hardcover
Seller: Orion Tech, Kingwood, TX, U.S.A.
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Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews
Published by
Paramount Market Publishing, 2003
ISBN 10: 0972529012
ISBN 13: 9780972529013
Used
Hardcover
Seller: Wonder Book, Frederick, MD, U.S.A.
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Condition: Good. Fraley, Gregg (illustrator). Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # O06H-00937
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Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews
Published by
Paramount Market Publishing, 2003
ISBN 10: 0972529012
ISBN 13: 9780972529013
Used
Hardcover
Seller: Half Price Books Inc., Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Very Good. Fraley, Gregg (illustrator). Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_463772820
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Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews
Published by
Paramount Market Publishing, 2003
ISBN 10: 0972529012
ISBN 13: 9780972529013
Used
Hardcover
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Moderating to the Max : A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews
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Paramount Market Publishing, Incorporated, 2003
ISBN 10: 0972529012
ISBN 13: 9780972529013
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Hardcover
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Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews
Published by
Paramount Market Publishing, 2003
ISBN 10: 0972529012
ISBN 13: 9780972529013
Used
Hardcover
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Hardcover. Condition: Very Good. Fraley, Gregg (illustrator). Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_468083501
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Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews
Published by
Paramount Market Publishing, 2003
ISBN 10: 0972529012
ISBN 13: 9780972529013
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Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews
Published by
Paramount Market Publishing, 2003
ISBN 10: 0972529012
ISBN 13: 9780972529013
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Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews
Published by
Paramount Market Publishing, Inc, 2003
ISBN 10: 0972529012
ISBN 13: 9780972529013
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