33 Ruthless Rules of Local Advertising - Softcover

Corbett, Michael; Stilli, Dave

 
9780966738391: 33 Ruthless Rules of Local Advertising
Softcover
ISBN 10: 096673839X ISBN 13: 9780966738391
Publisher: Kessinger Publishing Co, 1999

Synopsis

This book was created for the 90 percent of small business owners who reportedly are dissatisfied with the results they get from local advertising. If followed, these rules, among them don’t ask your customer what brought them in, demand absolute accountability, and sell something more profitable than a low price, will broaden the customer base and enhance the bottom line. Specific growth objectives for advertising expenditures and the development of a system of absolute advertising accountability make this book distinctive. Business owners will learn to use advertising money wisely for maximum profitability.

"synopsis" may belong to another edition of this title.

About the Authors

Michael Corbett has 35 years of experience working with small businesses, both as an owner, local advertiser and as an advertising agency owner. He lives in Jupiter, Florida.


Michael Corbett has 35 years of experience working with small businesses, both as an owner, local advertiser and as an advertising agency owner. He lives in Jupiter, Florida.

"About this title" may belong to another edition of this title.

Publisher
Kessinger Publishing Co
Publication date
1999
Language
English
ISBN 10 
096673839X
ISBN 13 
9780966738391
Binding
Paperback
Edition number
2
Number of pages
202

Other Popular Editions of the Same Title

9780942540130: The 33 Ruthless Rules of Local Advertisting

Featured Edition

ISBN 10:  0942540131 ISBN 13:  9780942540130
Publisher: Breakthru Pub, 1995
Hardcover