Synopsis
This book was created for the 90 percent of small business owners who reportedly are dissatisfied with the results they get from local advertising. If followed, these rules, among them don’t ask your customer what brought them in, demand absolute accountability, and sell something more profitable than a low price, will broaden the customer base and enhance the bottom line. Specific growth objectives for advertising expenditures and the development of a system of absolute advertising accountability make this book distinctive. Business owners will learn to use advertising money wisely for maximum profitability.
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About the Authors
Michael Corbett has 35 years of experience working with small businesses, both as an owner, local advertiser and as an advertising agency owner. He lives in Jupiter, Florida.
Michael Corbett has 35 years of experience working with small businesses, both as an owner, local advertiser and as an advertising agency owner. He lives in Jupiter, Florida.
"About this title" may belong to another edition of this title.
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The 33 Ruthless Rules of Local Advertising
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ISBN 10: 096673839X
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The 33 Ruthless Rules of Local Advertising
Published by
SummitView Publishing, Inc., 1999
ISBN 10: 096673839X
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33 Ruthless Rules of Local Advertising
Published by
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ISBN 10: 096673839X
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The 33 Ruthless Rules of Local Advertising
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The 33 Ruthless Rules of Local Advertising
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The 33 Ruthless Rules of Local Advertising
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