Service Quality (Marketing Science Institute (MSI) Relevant Knowledge Series) - Softcover

Valarie A. Zeithaml And A. Parasuraman

 
9780965711432: Service Quality (Marketing Science Institute (MSI) Relevant Knowledge Series)

Synopsis

Summarizes "what we know" and "what we still need to know" about service quality: how to define and measure it and how to improve service performance. Discusses the link between service quality, customer loyalty, and profitability, and the challenge of delivering service quality on the Internet.

"synopsis" may belong to another edition of this title.