Items related to The New Create an Oasis with Greywater: Integrated...

The New Create an Oasis with Greywater: Integrated Design for Water Conservation - Softcover

Ludwig, Art

 
9780964343337: The New Create an Oasis with Greywater: Integrated Design for Water Conservation

Synopsis

Learn to design simple, powerful, and timeless logos.

*Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA*

When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind.

In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communication with minimal information to create logos using, simple, monochromatic shapes.

This comprehensive volume includes:

  • How to apply a strong, simple, and minimal design aesthetic to logo design
  • Why gridding is important, and understanding the golden ratio and when to use it
  • How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator
  • Fine-tuning techniques to ensure visual integrity

Knowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.

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About the Author

Art Ludwig's mission is to develop systems and share information for a higher quality of life with lower ecological impact. Since 1980, optimal, integrated design has been his day job. His specialty is complex, deep green integrated systems for water, waste water, energy, shelter, and transportation. At UC Berkeley, he developed the first laundry detergent biocompatible with plants and soil, and founded a successful manufacturing business to distribute it. His top selling books Create an Oasis with Greywater, and Water Storage contain numerous original innovations.

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