This book is a practical guide to all of the key issues of selecting, targeting and executing a marketing plan. It is built on the S-T-P principle of Segment, Target and Position.
"synopsis" may belong to another edition of this title.
Seller: Greenworld Books, Arlington, TX, U.S.A.
Condition: very_good. Patricia Rasch (illustrator). Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Seller Inventory # GWV.0964265710.VG