The Pyramid Principle is a way of writing that will enable you to present your thinking so clearly that the ideas will move off the page and into the reader's mind with a minimum of effort and a maximum of effect.
Author:
Barbara Minto runs her own consultancy teaching the Pyramid Principle to top executives.
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She has taught her course to most of the major consulting firms in the United States and Europe, as well as to many of the world's largest corporations and government organizations. She also taught Bob Waterman and Tom Peters, among others, while lecturing at McKinsey.
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