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Synopsis
After the success of Manuals 1 [Unit 15] there was never any doubt that Manuals 2 [Unit 18] would follow. In this book, Unit Editions presents another thorough compendium of graphic standards and corporate identity manuals. Manuals 2 features a mix of 20 outstanding American and European design manuals. Each is photographed in exquisite detail and accompanied by meticulous descriptions of their physical make-up. Featured manuals include IBM, Westinghouse, Canadian Rail, Bell, Knoll, PTT, Montreal Olympics and Dutch Police. Manuals 2 also comes up to date, incorporating contemporary manuals for RAC and First Direct. Many of the manuals are designed by the masters of 20th-century identity design: Lester Beall, Paul Rand, Allan Fleming, Total Design, Alan Fletcher, Otl Aicher, Studio Dumbar and North. The book comes with a substantial essay by design historian Roger Remington (Vignelli Distinguished Professor of Design) and an insightful text by Martha Fleming, daughter of Allan Fleming, designer of the Canadian Railways logo. Also included are in-depth interviews with Michael Burke (UK/Germany), Sean Wolcott (USA), Liza Enebeis (NL) and John Bateson (UK) - all experts in the field of identity design. The foreword is by the legendary Lance Wyman, designer of the 1968 Mexico Olympic games.
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- PublisherUnit Editions
- Publication date2023
- ISBN 10 0957511477
- ISBN 13 9780957511477
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages432
- EditorShaughnessy Adrian, Brook Tony
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Manuals 2: Design & Identity Guidelines
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Unit Editions 2023-02-23, 2023
ISBN 10: 0957511477
ISBN 13: 9780957511477
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Manuals 2
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Manuals 2 (Hardcover)
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Hardcover. Condition: new. Hardcover. Manuals 2 is a comprehensive study of corporate identity manuals from the golden era of identity design.As a companion volume to Manuals 1, Manuals 2 is a carefully-curated collection of 20th-century style guides, or as Steven Heller calls them - "sacred texts, revered for how they help shift graphic design from simply an intuitive practice to a rigorously strategic one".In today's landscape, designers and, increasingly, non-designers rely on digital templates to implement brand identities - fast, accurate and easily updatable, these digital manuals are now obligatory. But, in the eyes of many, we have lost something in the transition to digital style guides, and there is a growing recognition that the great printed standards manuals from the pre-digital era deserve a better fate than to be junked. Manuals 2 makes a strong case for their survival and continued appreciation.The book includes reproductions of 20 design manuals created for US and European institutions and corporations including IBM, Westinghouse, Canadian National Railway (CN), Bell System, Knoll, PTT, the Montreal Olympics and the Dutch police. Many of them have been designed by the giants of 20th-century identity design, including Lester Beall (USA), Paul Rand (USA), Allan Fleming (Can), Total Design (NL), Alan Fletcher (UK), Otl Aicher (Ger), Studio Dumbar (NL) and North (UK).Each manual featured in Manuals 2 has been expertly photographed, retaining all essential details, and is presented in a spacious and functional layout, allowing the reader to fully appreciate these wonderful examples of sophisticated information design.Manuals 2 comes with a substantial essay by design historian R. Roger Remington (Vignelli Distinguished Professor of Design) and an insightful text by Martha Fleming, daughter of Allan Fleming, designer of the Canadian National Railway logo.Also included are in-depth interviews with experts in the field of identity design: Michael Burke (UK/Germany), Sean Wolcott (USA), Liza Enebeis (NL) and John Bateson (UK). The foreword is written by the legendary Lance Wyman, designer of the 1968 Mexico Olympic Games and many other important brand identities. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780957511477
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