Agile Marketing: The Incomplete Guide - Softcover

Smith, Gez

Softcover

ISBN 10: 0957275420 ISBN 13: 9780957275423

Publisher: Bunny Picnic, 2015

Synopsis

Agile Marketing: The Incomplete Guide looks at how the rise of the Internet and digital technologies has made the worlds of marketing, PR and communications so much more complex, fast-paced and uncertain that the old ways of delivering campaigns are no longer as effective. Instead, we need to consider the approaches used for many years by software developers to deal with complex, fast-paced and uncertain environments, by adopting an agile mindset and used agile methodologies such as scrum. Covering agile from different perspectives in the fields of strategy, leadership and organisational change, as well as offering concrete changes and processes you could adopt right now in order to become more agile, this book is for anyone who feels that the old ways of delivering marketing, PR or communications activity are no longer keeping up with digital and the Internet, and who is open to considering a whole new way of approaching their professional work.

Edition details

• Publisher: Bunny Picnic
• Publication date: 2015
• Language: English
• ISBN 10: 0957275420
• ISBN 13: 9780957275423
• Binding: Paperback
• Edition number: 1
• Number of pages: 200