Synopsis
The greatest resource that humanity possesses is the human mind. It is readily available, inexhaustible and free at the point of use. The currency of the human mind is ideas. How we produce ideas, good and bad, and how we use them to make decisions and solve problems are the subjects of this book. 'Ingenuity in Practice' makes the latest thinking on creativity and effective problem solving available to the general reader. It is designed to help generate and evaluate breakthrough ideas, especially within complex areas. It contains a detailed exposition of the tried and tested 'pre-concept' creative problem solving process developed at the University of Nottingham Institute for Enterprise and Innovation and embedded within Undergraduate, Postgraduate and Executive Education Programmes. This considerably expanded second edition features an exposition of the scale of the challenges facing the world today as well as new material on problem and opportunity recognition and the entrepreneurial imperative.
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