Jonathan has appeared in the national press on countless occasions, having his top ten tips for business success compared to those of business mogul and chairman of TV show The Apprentice, Sir Alan Sugar. Businessman and Dragon's Den stalwart Peter Jones, impressed by Jon's business sense, In the Sunday Times, praised Jon for his entrepreneurialism and instinct, saying it won't be long before he gets a loyal following. An accomplished athlete, Jon was keen to discover a way of keeping properly hydrated a problem for many sports enthusiasts. In training for a gruelling marathon across the Sahara Desert, he was struck with the idea which formed the basis of his business success. A passion for innovation and a hunger for success make Jonathan an ambassador for the entrepreneurial spirit.
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