The Marketing Director's Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success - Hardcover

Arnold, Tim; Tomlinson, Guy

Hardcover

ISBN 10: 0955886007 ISBN 13: 9780955886003

Publisher: The Marketing Directors Ltd, 2008

Synopsis

"The Marketing Director's Handbook" is the definitive practical guide for anyone managing or aspiring to manage a marketing function at board level. In a single reference source it contains practical advice, ideas, arguments, tools and strategies to enhance the profitable growth and value of your organisation. The book is structured to help the reader lead a marketing department, undertake key marketing activities and solve marketing problems. It contains a comprehensive range of simple tools and models reflecting best market-place practices to help structure and enhance your thinking. It is concise, jargon free and easy-to-read, use and digest. Anecdotes and visuals breathe life into learning points. Chapters are usefully labeled by the type of activity they'll help readers to undertake. It is jam-packed with best practice insights and ideas. Unconventionally, it focuses on practical learning points and not a compendium of case studies.

About this title

About the Author

Tim Arnold is a famous marketer of the 80's and 90's who ran one of the most successful independent UK agencies. Going on to help establish a leading UK search marketing agency and become a sought-after interim Marketing Director and consultant. Guy Tomlinson is a leading UK marketing consultant with a background at major brands and in the media. Founder of The Marketing Directors, a successful research and marketing consultancy working with aspiring and global brands in the UK and beyond.

Edition details

• Publisher: The Marketing Directors Ltd
• Publication date: 2008
• Language: English
• ISBN 10: 0955886007
• ISBN 13: 9780955886003
• Binding: Hardcover
• Number of pages: 416