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The Marketing Director's Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success: Volume 1 - Hardcover
Synopsis
"The Marketing Director's Handbook" is the definitive practical guide for anyone managing or aspiring to manage a marketing function at board level. In a single reference source it contains practical advice, ideas, arguments, tools and strategies to enhance the profitable growth and value of your organisation. The book is structured to help the reader lead a marketing department, undertake key marketing activities and solve marketing problems. It contains a comprehensive range of simple tools and models reflecting best market-place practices to help structure and enhance your thinking. It is concise, jargon free and easy-to-read, use and digest. Anecdotes and visuals breathe life into learning points. Chapters are usefully labeled by the type of activity they'll help readers to undertake. It is jam-packed with best practice insights and ideas. Unconventionally, it focuses on practical learning points and not a compendium of case studies.
"synopsis" may belong to another edition of this title.
About the Author
Tim Arnold is a famous marketer of the 80's and 90's who ran one of the most successful independent UK agencies. Going on to help establish a leading UK search marketing agency and become a sought-after interim Marketing Director and consultant. Guy Tomlinson is a leading UK marketing consultant with a background at major brands and in the media. Founder of The Marketing Directors, a successful research and marketing consultancy working with aspiring and global brands in the UK and beyond.
"About this title" may belong to another edition of this title.
- PublisherThe Marketing Directors Ltd
- Publication date2008
- ISBN 10 0955886007
- ISBN 13 9780955886003
- BindingHardcover
- LanguageEnglish
- Number of pages416
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Hardcover. Condition: Very Good. The Marketing Director's Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780955886003
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The Marketing Director's Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success
Published by
The Marketing Directors Ltd, 2008
ISBN 10: 0955886007
ISBN 13: 9780955886003
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The Marketing Director's Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success
Published by
The Marketing Directors Ltd, 2008
ISBN 10: 0955886007
ISBN 13: 9780955886003
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The Marketing Directors Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success: Volume 1
Published by
The Marketing Directors Ltd, 2008
ISBN 10: 0955886007
ISBN 13: 9780955886003
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ISBN 13: 9780955886003
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