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My Digital Footprint: A Two-sided Digital Business Model Where Your Privacy Will be Someone Else's Business! - Softcover

Fish, Tony

 
9780955606984: My Digital Footprint: A Two-sided Digital Business Model Where Your Privacy Will be Someone Else's Business!

Synopsis

This book is about digital data that is created through your interactions with electronic devices and from these devices interacting with your environment. This data has value when analysed and feedback to create service with colour and focus for you as a user and to brands who want to own your whole digital life experience. The books explores the business issues, who owns the data and were value and wealth can be created.

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About the Author

Tony Fish: entrepreneur and strategic thinker with over twenty years of experience with leading brands, high growth companies and in venture capital. Tony is an experienced and qualified board level executive with professional experience crossing Web, mobile and TV. Tony is acknowledged as a leader in "2.0" thinking, through the recipient of independent awards such as placement in the top 10 in The Observer and Guardian newspapers `The future 500 rising stars', and from global recognition from his peer group.
Tony Fish B-Eng MBA C-ENG FIET FCIM has previously co-authored two books on mobile and innovation: "Mobile Web 2.0: the innovators guide to developing and marketing next generation wireless/mobile applications", August 2006; and "OpenGardens, the innovators guide to mobile data industry", December 2004.

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