Synopsis
A revolutionary perspective on business strategy and performance informs this guide to building business strategies that will increase profits and the long-term value of a business. The advice provided will facilitate a manager's ability to answer three crucial questions: Why is our business performance following its current path? Where is it going if we carry on as we are? and How can we design a robust strategy to transform this performance in the future? A practical framework for making business decisions offers a vision for understanding the inner workings of a business, asserting control in a market, choosing strategies that adhere to goals, outperforming the competition, and managing external forces. The stimulating ideas enable managers to make a significant impact on profitability and reap rewards in the future.
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About the Author
Kim Warren is a professor of strategic management at London Business School. He is the chair of the Centre for Strategy Dynamics and the author of Competitive Strategy Dynamics and People Power.
From the Back Cover
Vola Press was established by experts in business dynamics and strategy to publish books that help managers at every level make sustantial - and sustainable - improvements in their business performance.
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