Mobile Web 2.0: The Innovator's Guide to Developing and Marketing Next Generation Wireless/mobile Applications - Softcover

Jaokar, Ajit; Fish, Tony

Softcover

ISBN 10: 0954432762 ISBN 13: 9780954432768

Publisher: Futuretext, 2006

Synopsis

** Testimonials **
If you're looking for the best source of information currently available on
the subjects of both Web 2.0 and Mobile Web 2.0, you have to go no further
than this book. -Dion Hinchcliffe, Editor-in-Chief of the Web 2.0 Journal
and President of Hinchcliffe & Company

In their latest book, the authors make fresh challenges on the paradigms in
Mobile data. You are not going to agree with it all, but it will challenge
your own thinking. - Jeremy Flynn, Head of Commercial Partnerships,
Vodafone UK

Simply the most comprehensive and easily-accessible book, on mobile Web 2.0
and it's future potential, available to date. - Dr Rebecca Lingwood CEng
MIMechE, Director of Continuing Professional Development, University of
Oxford

** Why should you buy this book? **
1) Gain an understanding of both Web 2.0 and Mobile Web 2.0

2) Learn how Web 2.0 extends to the 'wider Internet' -

3) Learn from the experts: our work has been widely published and
referenced on the Web. Our viewpoints are practical, independent and
realistic

4) Understand the seven principles of Mobile Web 2.0 -

5) Understand the other factors that affect Mobile Web 2.0 (like the
rollout of IMS, WiMAX, Revenue models for Web 2.0 etc. )

** The seven principles of Mobile Web 2.0 - **

a) Mobile content and the changing balance of power (The power of
user-generated content)

b) I am not a number, I am a tag (The impact on the telecoms industry's
management of numbers)

c) Multilingual mobile access (Everyone, Everywhere with a phone running ..
)

d) Mobile Web 2.0 and digital convergence (Mobile Web 2.0 is a driver to
digital convergence)

e) The disruptive power of Ajax and mobile widgets

f) Location based services and Mobile Web 2.0 (LBS has never quite taken
off. Will Mobile Web 2.0 help?)

g) Mobile search: Much more than Google on your mobile phone

Edition details

• Publisher: Futuretext
• Publication date: 2006
• Language: English
• ISBN 10: 0954432762
• ISBN 13: 9780954432768
• Binding: Paperback
• Number of pages: 364