Synopsis
Using Messaging Applications is designed to be everything you need to know if you're planning to introduce any Mobile Messaging Applications this year.
Both the authors have real world experience of creating and deploying messaging applications for companies from blue chips to bleeding edge start-ups, as well as an in-depth theoretical understanding. The guide they have written is an invaluable tool for corporate decision-making and practical implementation.
The book is especially useful for the following organisations:
· Retailers and corporates
· Application developers
· Mobile Operators
· Venture capitalists and analysts
"This book gives everything you need to know to develop your company's wireless strategy - based on MMS, EMS and SMS, as well as how to implement it." Simon Buckingham - CEO Mobile Streams
It's a practical, hands-on and readable guide that gives you a complete understanding of what your company should be doing about the mobile revolution. It explains how your customer relationships and marketing can be improved. And how you can harness mobile to improve your business processes and communication with employees.
Over 50 leading edge case studies from around the world are featured, with the emphasis on what's actually happening now (SMS), as well as in the future (MMS).
About the authors:
Ajit Jaokar and Russell Buckley are among the world’s leading authorities on messaging applications and consult for a range of blue chip and specialist clients. They started collaborating at ZagMe, one of the world’s first location-based advertising channels. ZagMe ran over 1500 mobile marketing campaigns for the likes of Burger King, HMV and TopShop.
"synopsis" may belong to another edition of this title.
From the Author
Hi
We're Ajit Jaokar and Russell Buckley and we wrote this book. We're keen to make sure that anyone who buys it gets in touch with us to give feedback, ask questions and so we can keep you up to date with important developments in the world of mobile messaging. Email contact details are in the book, so unlike most books, purchasing ours is hopefully the beginning of a relationship.
Who should buy this book? Basically anyone with an interest in mobile messaging, whether you're just an enthusiast or a senior decision makers in retailers, marketing companies, other corporates and application designers. It's not really written with Operators in mind, but hey, you might learn something too.
Our mission in writing the book was: to give readers everything you need to know to develop your company's wireless strategy - based on MMS, EMS and SMS, as well as how to implement it.
We've tried to write a practical, hands-on and readable guide to give you a complete understanding of what your company should be doing about the mobile revolution. It explains how your customer relationships and marketing can be improved. And how you can harness wireless to improve your business processes and communication with employees. We've included over 50 leading edge case studies from around the world, with the emphasis on what's actually happening now (SMS), as well as in the future (MMS).
We're not ivory tower academics, we have real world day-to-day experience of creating and deploying messaging applications for companies from blue chips to bleeding edge start-ups, as well as a theoretical understanding. We've actually been in mobile messaging for over 3 years, so have a claim to be veritable Grand-daddies of the space! Pick our brains and learn from what we've been up to.
About the Author
Ajit Jaokar and Russell Buckley are among the world’s leading authorities on messaging applications and consult for a range of blue chip and specialist clients. They started collaborating at ZagMe, one of the world’s first location-based advertising channels. ZagMe ran over 1500 mobile marketing campaigns for the likes of Burger King, HMV and TopShop.
"About this title" may belong to another edition of this title.
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Using Mobile Messaging Applications: SMS, EMS and MMS
Seller: Bookbot, Prague, Czech Republic
Seller rating 5 out of 5 stars
Softcover. Condition: Fair. Aus Bibliothek aussortiert; Leichte Rillen / Abschurfungen / Risse / Knicke. Using Messaging Applications is your essential guide for introducing Mobile Messaging Applications this year. The authors, with extensive real-world experience in creating and deploying messaging solutions for various companies, provide a comprehensive resource for corporate decision-making and practical implementation. This guide is particularly beneficial for retailers, corporates, application developers, mobile operators, venture capitalists, and analysts. Simon Buckingham, CEO of Mobile Streams, emphasizes that it covers everything needed to develop a wireless strategy based on MMS, EMS, and SMS, along with implementation guidance. The book is practical, hands-on, and accessible, offering insights into enhancing customer relationships and marketing through mobile technology. It also details how to leverage mobile to improve business processes and internal communication. Featuring over 50 cutting-edge case studies from around the globe, the focus is on current trends (SMS) and future developments (MMS). Ajit Jaokar and Russell Buckley, recognized authorities on messaging applications, have collaborated on this work after their successful partnership at ZagMe, a pioneering location-based advertising channel that executed over 1500 mobile marketing campaigns for major brands like Burger King and HMV. Seller Inventory # a24dbb19-5846-4f9d-81c1-cd22ffe098d6
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