Synopsis
A comprehensive guide to writing advertising copy, this text provides tips on how to identify the target audience; how to write advertisements, brochures, flyers and direct mail; and how to check that the copy is working once written.
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About the Author
Following a degree in English, Pamela Brooks spent ten years as a communications specialist for a blue-chip financial services company. She completed the Chartered Institute of Marketing diploma with distinction in the communication paper, then switched to working as a freelance writer following the birth of her first child in 1997. Her clients have been drawn from a variety of sectors, including manufacturing, foods, leisure and financial services; she has also written extensively for the parenting and health press.
"About this title" may belong to another edition of this title.
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The Easy Step by Step Guide to Writing Advertising Copy. [Easy Step by Step Guides].
Seller: Antiquariat Thomas Haker GmbH & Co. KG, Berlin, Germany
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Softcover/Paperback. Condition: Sehr gut. 102 p. Very good. Shrink wrapped. / Sehr guter Zustand. In Folie verschweißt. Sprache: Englisch Gewicht in Gramm: 230. Seller Inventory # 822975
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The Easy Step by Step Guide to Writing Advertising Copy
Published by
Rowmark Ltd, Havant, 2002
ISBN 10: 0953985636
ISBN 13: 9780953985630
Used
Paperback
First Edition
Seller: Westgate Bookshop, Sleaford, LINCS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Near Fine. 1st Edition. Small bump to top of spine. Almost As New paperback. Seller Inventory # 055809