The Easy Step by Step Guide to Writing Advertising Copy (Easy Step by Step Guides) - Softcover

Brooks, Pamela

Softcover

ISBN 10: 0953985636 ISBN 13: 9780953985630

Publisher: Rowmark Ltd, 2002

Synopsis

A comprehensive guide to writing advertising copy, this text provides tips on how to identify the target audience; how to write advertisements, brochures, flyers and direct mail; and how to check that the copy is working once written.

About this title

About the Author

Following a degree in English, Pamela Brooks spent ten years as a communications specialist for a blue-chip financial services company. She completed the Chartered Institute of Marketing diploma with distinction in the communication paper, then switched to working as a freelance writer following the birth of her first child in 1997. Her clients have been drawn from a variety of sectors, including manufacturing, foods, leisure and financial services; she has also written extensively for the parenting and health press.

Edition details

• Publisher: Rowmark Ltd
• Publication date: 2002
• Language: English
• ISBN 10: 0953985636
• ISBN 13: 9780953985630
• Binding: Paperback
• Number of pages: 102