Easy Step by Step Guide to Telemarketing, Cold Calling and Appointment Making: How to Win More Business Through the Telephone (Easy Step by Step Guides) - Softcover

Rowson, Pauline

Softcover

ISBN 10: 0953298752 ISBN 13: 9780953298754

Publisher: Rowmark Ltd, 2000

Synopsis

Many businesses have recognized the potential of telemarketing yet many still lose millions of pounds worth of businesses every year by mishandling calls. This guide shows the reader in simple, easy-to-follow stages, how to harness the power of the telephone and use it to win more business. The book features information on: how to set up and plan telemarketing campaigns; how to get through to the right person; how to open the telephone conversation and structure a call; how to build a rapport and increase chances of success; how to reduce objections and handle those that are received; and how to close the call and secure an objective.

About this title

About the Author

Pauline Rowson is a freelance writer and author. She has been involved in selling for many years, has run her own marketing, media and training company and has advised many businesses on all aspects of their marketing, publicity and sales. She is qualified in marketing and is a member of the Chartered Institute of Marketing.

Edition details

• Publisher: Rowmark Ltd
• Publication date: 2000
• Language: English
• ISBN 10: 0953298752
• ISBN 13: 9780953298754
• Binding: Paperback
• Edition number: 2
• Number of pages: 109