This handbook aims to simplify the concepts of marketing in straightforward, jargon-free language. It contains ideas and tips which should make any sales and marketing effort more effective immediately.
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A jargon-free marketing manual which offers numerous hints and tips for making sales and marketing more effective. Coverage includes writing an effective press release, writing effective direct mail letters, increasing the response from a direct mail campaign and making an exhibition stand eye-catching.
"About this title" may belong to another edition of this title.
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