Synopsis
The 'Interactive and Direct Marketing Guide' embraces the entire spectrum of direct and interactive marketing. With contributions from 37 leading practitioners, each an expert in their own field, the Guide is divided into ten sections across three volumes: Planning, Implementing and Measuring; Customer Management Tools and Technologies; Understanding your Customer Information; Communications Media; Acquiring Customers; Managing and Retaining Customers; Designing your Communications; Production and Fulfilment; Legal, Decent and Honest; Useful Information.
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The Interactive and Direct Marketing Guide
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Institute of Direct Marketing, 2002
ISBN 10: 0951869299
ISBN 13: 9780951869291
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The Interactive and Direct Marketing Guide [Jan 01, 2002] McCorkell, Graeme; Boothby, Kate and Thomas, Dr. Brian F.
Published by
Institute of Direct Marketing, 2002
ISBN 10: 0951869299
ISBN 13: 9780951869291
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The Interactive and Direct Marketing Guide [Jan 01, 2002] McCorkell, Graeme; Boothby, Kate and Thomas, Dr. Brian F.
Published by
Institute of Direct Marketing, 2002
ISBN 10: 0951869299
ISBN 13: 9780951869291
Used
Softcover
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The Interactive and Direct Marketing Guide
Published by
Institute of Direct Marketing, 2002
ISBN 10: 0951869299
ISBN 13: 9780951869291
Used
paperback
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