The IDM Marketing Guide: Best Practice in Direct, Data and Digital Marketing - Softcover

Softcover

ISBN 10: 0951869280 ISBN 13: 9780951869284

Publisher: Institute of Direct Marketing, 2006

Synopsis

No individual marketing practitioner can ever know all there
is to know about direct, data and digital marketing. But there is one
single source that definitely does - and that's the IDM Marketing Guide.
And when you have a copy in your hands there will be no marketing project,
no media channel and no communications strategy that you won't be able to
fully understand and tackle with confidence.

The all-new IDM Marketing Guide gives you more than 1,500 highly
informative pages covering every aspect of internet and direct marketing,
from data to digital, creative to print and email to envelopes. No aspect
of the marketing communications process is left untouched, unexplored or
unexplained.

Bound in three durable, perfect bound volumes, The IDM Marketing Guide
captures and presents the cumulative knowledge of some 50 leading marketing
practitioners, covering the A-Z of marketing, organised in 58 topical
chapters in 12 logical sections. And to put the wealth of knowledge youll
have right at your fingertips, the all new guide now comes complete with a
fully searchable CD.

Edition details

• Publisher: Institute of Direct Marketing
• Publication date: 2006
• Language: English
• ISBN 10: 0951869280
• ISBN 13: 9780951869284
• Binding: Paperback
• Edition number: 3
• Number of pages: 1814
• Editor: Fairlie Robin