Transforming Rover: Renewal Against the Odds, 1981-94 - Softcover

Pilkington, Alan

Softcover

ISBN 10: 0951376233 ISBN 13: 9780951376232

Publisher: Bristol Academic Press, 1996

Synopsis

Transforming Rover: Renewal Against the Odds, 1981-1994 explains how Rover turned itself around from the brink of disaster to become a shining example of manufacturing best practice for the 1990s and the target for the surprise takeover by BMW - a takeover that saw the end of the once great British motor industry.
Few UK companies have been able to match the levels of manufacturing performance coming from Japan. Rover has achieved this by opportunistically exploiting ideas from many places and implanting them into the operating core of the company. The sources for the renewal include Honda, academia, management consultants and suppliers. Using this strategy Rover has produced many highly acclaimed cars and become a model of modern industrial practice, but this revolution did not extend to the financial recovery of the firm.

This important book plots the successes, failures and lessons of the Rover revolution and its impact on the workings of this large, complex, manufacturing company. The Rover story also has wider implications for the future of the automotive industry, with many of the forces which beset Rover now transforming the European market.

Transforming Rover will be of interest to academics, business managers and the many followers of the continually evolving international automobile industry.

About this title

From the Author

Successes, failures and lessons from Rover: 1981 to 1994
Transforming Rover: Renewal Against the Odds, 1981-94, explains how Rover turned itself around from the brink of disaster to become a shining example of manufacturing best practice for the 1990s and the target for the surprise take-over by BMW - a take-over that saw the end of the once great British motor industry.

Few UK companies have been able to match the levels of manufacturing performance coming from Japan. Rover has achieved this by opportunistically exploiting ideas from many places and implanting them into the operating core of the company. The sources of renewal include Honda, academia, management consultants and suppliers. Using this strategy Rover has produced many highly acclaimed cars and become a model example of modern industrial practice, but this revolution did not extend to the financial recovery of the firm.

This important book plots the successes, failures and lessons of the Rover revolution and its impact on the workings of this large, complex manufacturing company. The Rover story also has wider implications for the future of the automotive industry, with many of the forces which beset Rover now transforming the European market.

Transforming Rover will be of interest to academics, business managers and the many followers of the continually evolving international automobile industry.

About the Author

Alan Pilkington is Lecturer in Production and Operations Management at Royal Holloway, University of London.

Edition details

• Publisher: Bristol Academic Press
• Publication date: 1996
• Language: English
• ISBN 10: 0951376233
• ISBN 13: 9780951376232
• Binding: Paperback
• Edition number: 1
• Number of pages: 176