A book with principles, precepts, guidelines and rules to enable anyone to plan, write and design advertisements. It shows you how to introduce your own leaflets, booklets, sales brochures, direct mail shots, posters, newspapers and magazine advertisements that work.
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Seller: The Deva Bookshop, Holt, United Kingdom
Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. Very Good book in Very Good DJ. Page block in near fine condition, no inscriptions or other markings, unread. DJ is very good, light edgewear, not clipped. First edition, 1985. Written by a copy writer with 30 years experience, the book explains all you need to know about selling in print. In clear simple words and diagrams, and examples of good advertising, it explains exactly how to do your own advertising. Seller Inventory # 204792
Quantity: 1 available