Synopsis
Using case study examples, this dossier examines up-to-the-minute techniques in market analysis, product and service placement and establishing fruitful dialogue with customers. It looks at innovations in the way organizations are extending their "offers" and explores how trends in globalization and communications technology are reinventing the supplier-customer relationship. This title is part of a series of dossiers encompassing personal and professional development. Each Universal Manager dossier includes individual learning profile, activities, commentary on activities and reflective questions, clear navigation and comprehensive indexes.
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Obtaining and Retaining Customers: Dossier 6 (Universal Manager S.)
Published by
Scitech Educational Ltd, 2001
ISBN 10: 0948672927
ISBN 13: 9780948672927
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paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Seller Inventory # CHL10869821
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