Explains how to provide custom products while minimizing the costs and organizational complexity associated with consumer-driven markets and product diversification. Presents an innovative approach, the Variety Effectiveness Process (VEP), which enables readers to find optimal levels of inventory and deal with the front-end interface between design and marketing. VEP simplifies the organization and its product offerings along with the infrastructure that supports them.
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In an era of exploding customer choices and "mass customisation", companies are faced with the daunting challenge of providing custom products while managing the costs associated with customer-driven production. This text shows companies how to: evaluate their product offerings with a goal of reducing the product parts that are used in the manufacturing assembly; reduce paperwork; and re-engineer their product design process to ensure that each product can be made in a simple, cost effective method.
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