The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business
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Richard C. Ling is one of the pioneers in the development and application of successful planning and scheduling systems for manufacturing companies. With clients across the globe, Dick has helped dozens of companies successfully improve their operations with Sales and Operations Planning. In addition, he works with companies in the area of continuous improvement and implementing MRP II systems. Walter E. Goddard has dedicated his professional life to making manufacturing companies more competitive. Walt is the CEO of Oliver Wright Education Associates and, since 1970, has conducted courses for executives. In addition, he has worked with many Fortune 500 companies in the areas of continuos improvement, sales and operations planing, and MRP II. Walt is the author of Just-in-Time: Surviving by Breaking Tradition.
Shows how, by using sales and operation planning, the manager can: create a link between the company's business plan and each department's operations; orchestrate the actions of each functional area through consistent, frequent communications; develop a realistic plan; and evaluate decisions.
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