Leads the reader step-by-step into increasingly higher levels of achievement by spelling out a complete philosophy of personal and professional fulfillment, providing charts, checklists, and specific techniques
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Joe D. Batten is Chair and CEO of the consulting firm of Batten, Batten, Hudson & Swab, Inc, based in Des Moines, Iowa. His clients have included McDonalds, Xerox, Marriot, and IBM. He is the author of 12 books, including 'Tough-Minded Leadership' 'Tough-Minded Management' has been translated into twenty-one languages. Mr. Batten has reached virtually hundreds of thousands of people with his philosophy of tough-minded" living and working. He is a bold and articulate author whose work has enriched the lives of many managers.
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