Established as a classic, this book has been written with a jargon-free approach to analyzing the industry, forecasting revenues and expenses, and evaluating plans with break-even and cash flow analysis. This book includes two complete sample business plans, updated references and resources, an expanded marketing section, a sample partnership agreement, checklists, worksheets, and more.
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Studies have shown that preparing a business plan can increase the chances of success by over 50%. Rated the number one small business book by Forbes magazine, this is a step-by-step guide to the process of planning a busine ss. '
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