Explains the function of a strategic marketing plan, and discusses products, services, customers, prospects, competitors, pricing, sales, advertising, and promotion.
"synopsis" may belong to another edition of this title.
Seller: Gene The Book Peddler, Winchester, NH, U.S.A.
Trade Paperback. Condition: Fine. No Jacket. fourth edittion book is tight with no markings, some curling to corners, great copy. Seller Inventory # 022462
Seller: HPB-Diamond, Dallas, TX, U.S.A.
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_463691403
Seller: Goodwill, Brooklyn Park, MN, U.S.A.
Condition: good. Corners are bent. Stains on outside cover inside the book. There are tears on paperback. Spine is twisted bowed. Cover Case has some rubbing and edgewear. Access codes, CD's, slipcovers and other accessories may not be included. Seller Inventory # 2Y6RUU00579G_ns