Discusses the different aspects involved in marketing an idea, such as obtaining a patent, getting objective evaluations, raising capital, and licensing the product
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The Modern-Day Gold Rush Is On.
Launching new products is today's gold rush. Without new products manufacturers fade away. Small and medium sized companies look for ways to grow or to gain an advantage over a larger competitor. In their quest to find capital for their product it is essential for those with new product concepts to know which marketing steps are necessary and which ones to avoid. I hope my experiences and those of hundreds of inventors are helpful to those who read these pages. If even one new product makes it due to the contents of this work, it will all be worth it.
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