Based on interviews with top German, French and American executives and on over 30 years of research on intercultural relations, this text examines key cross-cultural concepts to break through the misunderstandings and mis-communication between business personnel from these three countries and for analyzing other cultures as well.
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Another winner by the Halls. They really understand cultural differences and offer imaginative ways to overcome them. (Henry G. Meyer-Oertel Gruner + Jahn International Marketing and Media Services, Inc.)
This book offers penetrating insight into the business cultures of the United States, France and Germany. (Robert T. Moran, Ph.D. American Graduate School of International Management Co-author, Managing Cultural Differences)
I find Understanding Cultural Differences to be a must read (again and again)! (David C. Wigglesworth, President, D.C.W. Research Associates International)
Edward T. and Mildred Reed Hall contribute to this effort by explaining the cultural context in which corporations in Germany, France, and the United States operate and how this contributes to misunderstandings between business personnel from each country.
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