Synopsis
Explains how to articulate, organize and execute marketing plans. The book sets out a marketing framework, discusses how the framework can be applied to various types of company, and describes the stages of planning, development and implementation in detail.
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The Formula for Successful Mar
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00104576167