Synopsis
As tourist attractions, museums have long contributed to the economic development of their communities. Yet financial planners rarely see museums as potential partners. This manual offers practical advice for institutions seeking better collaborations with business and government. Strategies range from pairing cultural attractions with non-cultural ones, such as sports events or shopping malls, to promoting several museums as a single "destination attraction". Case studies help illustrate how museums can form profitable partnerships.
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Partnerships for Prosperity: Museums and Economic Development
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Partnerships for Prosperity : Museums and Economic Development
Published by
American Association of Museums, 1997
ISBN 10: 093120139X
ISBN 13: 9780931201394
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Softcover
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Partnerships for Prosperity: Museums and Economic Development
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