A unique account of the rise of modern marketing in 19thcentury America, showing how growing industrial capacity, market concentration, and advancing technology forced new methods of distribution. No one has so carefully delineated the transition from the old mercantile to the new industrial world. Choice
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A most valuable study, carefully researched and well documented, a book that will long stand on its own.--Harry N. Schieber "Journal of American History "
A splendid study in business history.--Journal of Southern History
No one...has so carefully delineated the transition from the old mercantile to the new industrial world. A good book about an important subject.--CHOICE
Glenn Porter is director of the Hagley Museum and library in Wilmington, Delaware, author of The Rise of Big Business, 1860-1910, and editor of the Encyclopedia of American Economic History. Harold C. Livesay is Clifford A. Taylor Professor of Liberal Arts at Texas A & M University and author of Andrew Carnegie and the Rise of Big Business and American Made.
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