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Merchants and Manufacturers: Studies in the Changing Structure of Nineteeth Century Marketing - Softcover

Porter, Glenn

 
9780929587103: Merchants and Manufacturers: Studies in the Changing Structure of Nineteeth Century Marketing

Synopsis

A unique account of the rise of modern marketing in 19thcentury America, showing how growing industrial capacity, market concentration, and advancing technology forced new methods of distribution. No one has so carefully delineated the transition from the old mercantile to the new industrial world. Choice

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About the Author

Glenn Porter is director of the Hagley Museum and library in Wilmington, Delaware, author of The Rise of Big Business, 1860–1910, and editor of the Encyclopedia of American Economic History. Harold C. Livesay is Clifford A. Taylor Professor of Liberal Arts at Texas A & M University and author of Andrew Carnegie and the Rise of Big Business and American Made.

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