A unique account of the rise of modern marketing in 19thcentury America, showing how growing industrial capacity, market concentration, and advancing technology forced new methods of distribution. No one has so carefully delineated the transition from the old mercantile to the new industrial world. Choice
"synopsis" may belong to another edition of this title.
Glenn Porter is director of the Hagley Museum and library in Wilmington, Delaware, author of The Rise of Big Business, 1860–1910, and editor of the Encyclopedia of American Economic History. Harold C. Livesay is Clifford A. Taylor Professor of Liberal Arts at Texas A & M University and author of Andrew Carnegie and the Rise of Big Business and American Made.
"About this title" may belong to another edition of this title.
Seller: Dunaway Books, St. Louis, MO, U.S.A.
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Seller: Sutton Books, Norwich, VT, U.S.A.
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Seller: Lawrence Jones Books, Ashmore, QLD, Australia
Soft Cover. Condition: Very Good. First Elephant Paperback Edition. x, 257pp, bibliography, index. Paperback. 'In its transformation from an agrarian to an industrial economy, the United States saw a fundamental change in the marketing of manufactured goods during the 19th century. This book shows how rising industrial capacity, the concentration of markets, and advancing technology forced new methods of distribution and the decline of independent merchants and wholesalers.' Size: Trade Paperback. Seller Inventory # 015201