Futurists have called newspapers the last of the great smokestack industries--decrepit, dated, and destined to die. Fresh Ink offers proof that this need not be true. Newspapers are still a mass medium, able to gather a set of facts and create a sense of community each day--if they will.
Fresh Ink tells how Robert Decherd and Burl Osborne transformed a flawed paper with a checkered history into the leading newspaper in the southwest, winning seven Pulitzer Prizes along the way, one of them for graphics--the only newspaper to ever do so. The focus is on a week in the life of The Dallas Morning News, the death a month later of the competing Dallas Times Herald, and how the News has conducted itself since. By offering an inside look at what is arguably the most successful newspaper in the country, this book makes an important contribution to the history of journalism."synopsis" may belong to another edition of this title.
David Gelsanliter served as a diplomat in South America, West Africa and Washington, D.C. After eleven years with Knight-Ridder newspapers in Charlotte, Miami, and Philadelphia, he became general manager of the Philadelphia Inquirer and the Philadelphia Daily News . Now a writer living in New Mexico, his previous book was Jump Start: Japan Comes to the Heartland.
By offering an inside look at what is arguably the most successful newspaper in the country, this book makes an important contribution to the history of journalism. It answers such questions as: How do stories get selected for the front page? How does a newspaper balance the needs of its readers with those of its advertisers? How do the people being written about respond to the coverage? David Gelsanliter chose The Dallas Morning News because it was a family controlled newspaper which was quickly becoming the leading newspaper in the southwest, winning six Pulitzer Prizes along the way, one of them for graphics - the only newspaper ever to do so. The focus is on a week in the life of The Morning News, the death a month later of its rich and powerful rival the Dallas Times Herald and how The News has challenged some of the industry's conventional wisdoms.
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Seller: Bookmarc's, La Porte, TX, U.S.A.
Trade Paperback. Condition: Very Good. First Edition. Q4 - Book has light shelf wear otherwise fine. Foreword by Gene Roberts. By offering an inside look at what is arguably the most successful newspaper in the country, this book makes an important contribution to the history of journalism. Size: 8vo - over 7¾" - 9¾" tall. Seller Inventory # EC6972BB
Seller: Bookmarc's, La Porte, TX, U.S.A.
Trade Paperback. Condition: Very Good. First Edition. AM6 - Book is solid. Text is clean and bright. Foreword by Gene Roberts. By offering an inside look at what is arguably the most successful newspaper in the country, this book makes an important contribution to the history of journalism. Size: 8vo - over 7¾" - 9¾" tall. Seller Inventory # MC2086BB
Seller: A Good Read, LLC, San Antonio, TX, U.S.A.
Soft cover. Condition: Very Good. 1st Edition. Signed by author David Gelsanliter on the title page. Minor shelf wear. Signed by Author(s). Seller Inventory # 038681
Seller: Poverty Hill Books, Mt. Prospect, IL, U.S.A.
Paperback. Condition: New. BRAND NEW, Perfect Shape, No Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction! Seller Inventory # 9069821