Futurists have called newspapers the last of the great smokestack industries--decrepit, dated, and destined to die. Fresh Ink offers proof that this need not be true. Newspapers are still a mass medium, able to gather a set of facts and create a sense of community each day--if they will.
Fresh Ink tells how Robert Decherd and Burl Osborne transformed a flawed paper with a checkered history into the leading newspaper in the southwest, winning seven Pulitzer Prizes along the way, one of them for graphics--the only newspaper to ever do so. The focus is on a week in the life of The Dallas Morning News, the death a month later of the competing Dallas Times Herald, and how the News has conducted itself since. By offering an inside look at what is arguably the most successful newspaper in the country, this book makes an important contribution to the history of journalism."synopsis" may belong to another edition of this title.
David Gelsanliter served as a diplomat in South America, West Africa and Washington, D.C. After eleven years with Knight-Ridder newspapers in Charlotte, Miami, and Philadelphia, he became general manager of the Philadelphia Inquirer and the Philadelphia Daily News . Now a writer living in New Mexico, his previous book was Jump Start: Japan Comes to the Heartland.
By offering an inside look at what is arguably the most successful newspaper in the country, this book makes an important contribution to the history of journalism. It answers such questions as: How do stories get selected for the front page? How does a newspaper balance the needs of its readers with those of its advertisers? How do the people being written about respond to the coverage? David Gelsanliter chose The Dallas Morning News because it was a family controlled newspaper which was quickly becoming the leading newspaper in the southwest, winning six Pulitzer Prizes along the way, one of them for graphics - the only newspaper ever to do so. The focus is on a week in the life of The Morning News, the death a month later of its rich and powerful rival the Dallas Times Herald and how The News has challenged some of the industry's conventional wisdoms.
"About this title" may belong to another edition of this title.
Seller: BooksRun, Philadelphia, PA, U.S.A.
Hardcover. Condition: Very Good. 1st. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 092939884X-11-1-29
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G092939884XI4N00
Seller: Inside the Covers, Frost, TX, U.S.A.
Hardcover. Condition: Fine. Dust Jacket Condition: Fine. Still in shrink wrap. Hard cover published by Univ. of North Texas Press in 1995. Book and dust jacket are in fine condition. Large 8vo, 217 pages, 1.3 lb.; Large 8vo 9" - 10" tall; 217 pages. Seller Inventory # MSG13061
Seller: Schroeder's Book Haven, League City, TX, U.S.A.
Condition: New. Dust Jacket Condition: New. A look at how the Dallas Morning News functions how it was transformed into a multiple Pulitzer Prize winning paper by Robert Decherd and Burl Osborne. 8 color and 40 b/w photos. New/New. A new copy. Item # 12176. **SAVE MORE** Additional books in the same order ship for FREE via Standard Shipping. Seller Inventory # 12176
Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.
hardcover. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-092939884X