Synopsis
This book is a quick an easy introduction to the techniques used in marketing research. Using no mathematics or formulas, this book explains all major analytic techniques used in marketing research. The techniques explained in this book include: * Factor Analysis * Discriminant Analysis * Boosting * Logistic Regression * Turf Analysis * Regression Analysis * Price Sensitivity Meter * Random Forest * MaxDiff * Decision Trees * Perceptual Mapping * Structural Equation (SEM) * Cluster Analysis * Conjoint Analysis * Support Vector Machines * Naive Bayes * Path Analysis * Artificial Neural Network
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Analytics for Customer Insights: A Non-Technical Introduction
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Standard Research Systems, 2018
ISBN 10: 0920219527
ISBN 13: 9780920219522
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Analytics for Customer Insights: A Non-Technical Introduction
Published by
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ISBN 13: 9780920219522
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Analytics for Customer Insights: A Non-Technical Introduction
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ISBN 13: 9780920219522
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Analytics for Customer Insights: A Non-Technical Introduction
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Analytics for Customer Insights: A Non-Technical Introduction
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Analytics for Customer Insights: A Non-Technical Introduction
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