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Synopsis
A guide to rapid product evaluation, from the viewpoint of marketers, marketing researchers, sensory analysts, and quality control. The procedures, described by case studies, have been applied successfully to many different development problems since the early 1980s. The four overriding objectives of all procedures described are that they must produce concrete, usable ("actionable") answers for developers and marketers; they must be cost-effective; they must be rapid, and if possible, instantaneous; and they must ennoble and empower the user. Annotation copyright Book News, Inc. Portland, Or.
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Synopsis
A guide to rapid product evaluation, from the viewpoint of marketers, marketing researchers, sensory analysts, and quality control. The procedures, described by case studies, have been applied successfully to many different development problems since the early 1980s. The four overriding objectives of all procedures described are that they must prod
"About this title" may belong to another edition of this title.
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Food Concepts and Products: Just-in-Time Development
Published by
Food & Nutrition Press Inc., 1994
ISBN 10: 091767832X
ISBN 13: 9780917678325
Used
Hardcover
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:091767832X. Seller Inventory # 9727311
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