Items related to Market Segmentation

Market Segmentation - Hardcover

 
9780917253591: Market Segmentation

Synopsis

Book by Weinstein, Art

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From the Author

More info available on segmentation and market definition
Here are 2 new projects that you may find interesting. The Journal of Segmentation in Marketing, a biannual applied, scholarly journal is a rich outlet of the latest ideas on segmentation & target marketing. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms is a new book (forthcoming) which explains how visionary companies build markets today to become market leaders tomorrow.

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