Synopsis
Book by Weinstein, Art
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From the Author
More info available on segmentation and market definition
Here are 2 new projects that you may find interesting. The Journal of Segmentation in Marketing, a biannual applied, scholarly journal is a rich outlet of the latest ideas on segmentation & target marketing. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms is a new book (forthcoming) which explains how visionary companies build markets today to become market leaders tomorrow.
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Market Segmentation
Published by
McGraw-Hill School Education Group, 1986
ISBN 10: 0917253590
ISBN 13: 9780917253591
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 14385839-6
Stock Image
Market Segmentation
Published by
McGraw-Hill School Education Group, 1986
ISBN 10: 0917253590
ISBN 13: 9780917253591
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 15373031-6
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Market Segmentation: Using Demographics, Psychographics, and Other Segmentation Techniques to Uncover and Exploit New Markets
Published by
Chicago, Illinois, U.S.A.: Probus Pub Co, 1987
ISBN 10: 0917253590
ISBN 13: 9780917253591
Used
Hardcover
Seller: Bingo Used Books, Vancouver, WA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Fine. Dust Jacket Condition: Fine. Hardback in fine condition with fine dust jacket. Seller Inventory # 159887
Stock Image
Market Segmentation: Using Demographics, Psychographics, and Other Segmentation Techniques to Uncover and Exploit New Markets
Published by
Chicago, Illinois, U.S.A.: Probus Pub Co, 1987
ISBN 10: 0917253590
ISBN 13: 9780917253591
Used
Hardcover
Seller: Bingo Used Books, Vancouver, WA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Fine. Dust Jacket Condition: Fine. hardback in fine condition with fine dust jacket. Seller Inventory # 119092
Stock Image
Market Segmentation: Using Demographics, Psychographics, and Other Segmentation Techniques to Uncover and Exploit New Markets
Published by
Probus Pub Co, Chicago, Illinois, U.S.A., 1987
ISBN 10: 0917253590
ISBN 13: 9780917253591
Used
Hardcover
Seller: "Pursuit of Happiness" Books, Oakland, CA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. Publisher: Probus Publishing, 1987, Good, HB, ISBN: 0-917253-59-0, fore edge has small soil mark. text fine. Book. Seller Inventory # 012174