Fund Your Cause with Direct Mail: Secrets of Successful Direct Mail Fundraising - Softcover

Hart, Benjamin

Softcover

ISBN 10: 0915463962 ISBN 13: 9780915463961

Publisher: Jameson Books, 2017

Synopsis

This is the most complete guide ever written on direct mail fundraising. The author is Ben Hart, whose direct mail programs have raised nearly a billion dollars for scores of non-profit organizations.

But Hart’s insights and secrets to profitable direct mail fundraising will work just as well for businesses and for-profit commercial enterprises.

According to Hart, the three important rules for success in marketing through the mail are these: Make sure 1) that you are writing to the right people, that is, that you have compiled the right list; 2) that your letters come across as a personal communication from one person to another; and 3) that you are writing about what your reader is interested in, not what you, the writer, are interested in.

Hart’s book is chock full of rules, tips and axioms for effective letter writing, list selection, database management and the design and production of mailings that will help ensure the success of your direct mail marketing campaign. Anyone who is involved in direct mail marketing on any level should be required read Hart’s book at least once a year.

“Ben Hart is absolutely the best in the business. His direct mail campaigns have single-handedly turned many floundering organizations into multi-million dollar powerhouses. Ben’s book is packed full of strategies, rules, methods and tips that will profit direct mail experts and beginners alike."

– Steven Loflin, Executive Director, National Association of Collegiate Scholars (which has 600,000 members).

About this title

Review

"Absolutely the best in the business"
"Ben Hart is absolutely the best in the business. His direct mail
campaigns have single handedly turned many floundering organizations
into multi-million dollar powerhouses. Ben's book is packed full of
strategies, rules, methods and tips that will profit direct mail experts
and beginners alike."
--Steve Loflin, Executive Director, National Association of
Collegiate Scholars, which has 600,000 members

"One of the true masters"
"The dirty little secret of direct mail is that you can count the true masters
of the game on two hands and still have several fingers left over. These are
the giants who produce the huge results over and over again. Ben Hart is
one of the true masters. He's the guy the others are always studying and
trying to 'steal smart' from. When you read this book you are learning a
lifetime of success secrets from the very best in the business."
--Richard Rossi, Co-Founder, Envision EMI, Inc., Vienna, Virginia.
Creator and marketer of educational programs that enroll 50,000
participants every year with annual revenue of more than
$70,000,000 generated by direct mail

"One of the creative giants"
"Ben Hart is one of the creative giants in direct mail today. I have personally
sent Ben to number of my largest clients to help them improve
their direct mail programs. Each one has thanked me because Ben's
packages have consistently beaten their controls."
--Glen Thomas, Co-owner, RST Marketing, Forest, Virginia.
Creator and producer of high-end, highly personalized direct
mail packages

"Read Ben's book immediately"
"Anyone who has anything to do with the direct mail business--novice or
long time professional--should read Ben's book immediately, and then
again every year."
--Richard Riggs, President, Barton-Cotton, Baltimore, Maryland,
Mails 500,000,000 direct mail fundraising and marketing letters a
year

Synopsis

This is the most complete guide ever written for non-specialists on direct mail fundraising. Ben Hart's direct mail programs have raised hundreds of millions of dollars for scores of non-profit organisations. But Hart's insights and secrets to profitable direct mail fundraising will work just as well for businesses and for-profit commercial enterprises. According to Hart, the three important rules for success in marketing through the mail are: make sure that you are writing to the right people, that is, that you have secured the right mailing list; your letters should come across as a personal communication from one person to another; and, write about what your reader is interested in, not what you, the writer, are interested in.Hart's book is chock full of other rules, tips and axioms for effective letter writing, list selection, database management and the design and production of mailings that will help ensure success. Anyone who is involved in direct mail marketing on any level should read, and re-read, this book often.

Edition details

• Publisher: Jameson Books
• Publication date: 2017
• Language: English
• ISBN 10: 0915463962
• ISBN 13: 9780915463961
• Binding: Paperback
• Number of pages: 320