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The Mobile Marketing Handbook: a Step-by-step Guide to Creating Dynamic Marketing Campaigns - Softcover
Synopsis
Focusing on the continuing integration of mobile marketing into the daily lives of consumers—locally, nationally, and globally—this updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to creating and maintaining successful moblie-marketing campaigns. Based on 20 years of experience in the field, this reference shows how this cost-effective strategy can be used successfully by businesses of any size and includes detailed information on legal implications and tracking, avoiding common mistakes, and the most current online resources for mobile marketers. The easy-to-follow tips on building stronger consumer relationships through apps and social networking will help any company put their message in the palms of customers’ hands.
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About the Author
Kim Dushinski is the founder of Mobile Marketing Profits, a marketing firm that provides mobile marketing training to corporations, marketing professionals, and entrepreneurs. She lives in Lakewood, Colorado.
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- PublisherCyberAge Books
- Publication date2012
- ISBN 10 0910965900
- ISBN 13 9780910965903
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages256
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The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-B-012-01128
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The Mobile Marketing Handbook : A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns
Published by
Information Today, Incorporated, 2012
ISBN 10: 0910965900
ISBN 13: 9780910965903
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Second edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 11410250-6
Quantity: 1 available
Stock Image
The Mobile Marketing Handbook : A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns
Published by
Information Today, Incorporated, 2012
ISBN 10: 0910965900
ISBN 13: 9780910965903
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Second edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 6019461-75
Quantity: 1 available