The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns - Softcover

Dushinski, Kim

Softcover

ISBN 10: 091096582X ISBN 13: 9780910965828

Publisher: CyberAge Books, 2008

Synopsis

Focusing on a concept that is rapidly integrating into the daily lives of consumers?locally, nationally, and globally?this handbook presents a detailed examination of mobile marketing. Based on 20 years of experience in the field, this reference proves that this cost-effective strategy can be used successfully by businesses of any size. Beginning with a simple test to determine a firm’s readiness to go mobile, this guide also includes preliminary questions, an accessible program for creating a dynamic campaign, advice on how to avoid making common mistakes, and the most current online resources for mobile marketers. With easy-to-follow tips on building stronger consumer relationships and strategies such as text messaging and social networking, this resource will help any company put their message in the palms of customers’ hands.

About this title

Review:

"Finally--Marketing Sense meets Mobile and the results are spectacular." --Peter J. Cranstone, CEO, 5o9, Inc

"This book is desperately needed." Tomi T. Ahonen, author, " Mobile as the 7th Mass Media Channel""

"FinallyMarketing Sense meets Mobile and the results are spectacular." Peter J. Cranstone, CEO, 5o9, Inc"

"This book is desperately needed." --Tomi T. Ahonen, author, Mobile as the 7th Mass Media Channel

About the Author:

Kim Dushinski is a mobile marketing consultant and the owner of Mobile Marketing Profits. She leads hands-on workshops, speaks at conferences, and is active in internet marketing both for her company and on behalf of her clients. She lives in Lakewood, Colorado.

About this edition

• Publisher: CyberAge Books
• Publication date: 2008
• ISBN 10: 091096582X
• ISBN 13: 9780910965828
• Binding: Paperback
• Number of pages: 218