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Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers - Softcover

 
9780910965712: Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers

Synopsis

Cashing in with Content Written by a Web marketing expert, "Cashing In with Content" interviews 20 of today's most innovative Web marketers and shares their secrets for using content to turn browsers into buyers. It also shows how to encourage repeat business and reveals how to unleash the amazing power of viral marketing. Full description

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Review

"I love the fact that every case study in this book is based on in-depth interviews with top executives at the websites profiled. This isn't theory or opinion--these are real-life marketing lessons." --Anne Holland, Publisher, MarketingSherpa

About the Author

David Meerman Scott is a writer, consultant, conference speaker and seminar leader specializing in using online content to market and sell products and services to demanding customers worldwide.

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  • PublisherCyberAge Books
  • Publication date2005
  • ISBN 10 0910965714
  • ISBN 13 9780910965712
  • BindingPaperback
  • LanguageEnglish
  • Number of pages280

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Scott, David Meerman
Published by Information Today, Incorporated, 2005
ISBN 10: 0910965714 ISBN 13: 9780910965712
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Scott, David Meerman
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