Empire-Building by Writing and Speaking: A How to Guide for Communicators, Entrepreneurs, and Other Information Merchants - Softcover

Burgett, Gordon

Softcover

ISBN 10: 0910167028 ISBN 13: 9780910167024

Publisher: Communication Unlimited, 1987

Synopsis

One good idea can change your life and everybody else's....if you know how to share it. Better yet, from one idea you can create your own empire, with you as the emperor or empress. If you know something that others will pay to know, that is the core. Not only do you strengthen that unique element of knowledge, you redefine and repackage that expanded core by the most appropriate of the many means of information dissemination: articles, a book, talks, speeches, seminars, audio and/or video tapes, a newsletter, consulting, and more... By sharing needed information one way it leads to sharing it by others, and the collective sharing further identifies you as the person, the perceived expert, to be sought for even further help, information, or direction in that area of inquiry. Empire-Building By Writing And Speaking takes you through the process, from identifying the core knowledge to putting all of the means in motion. The concept is old but the terms are new, and having it now in how-to form, the why's and how's, in a sensible process you can follow, is a godsend for people who know something, or can, and want desperately to share it with others. This book shares a way that you can do just that and still live a decent life, with the monetary as well as psychic rewards that you deserve for helping others and yourself. One idea can be the core of an empire It can make you rich and set you Yet ideas alone aren't enough. If they were, the world would be full of liberated millionaires. Ideas must be directed, structured, and put in motion. They must have a purpose. So this book offers a 15-step process by which you can turn ideas, through writing and speaking, into action. It helps you disseminate your ideas and create an action plan. Empire-Building By Writing And Speaking suggests a form of operational order to the otherwise random chaos of knowledge so that ideas can be directed at problem-solving, goal-attaining, even profit-making.

Edition details

• Publisher: Communication Unlimited
• Publication date: 1987
• Language: English
• ISBN 10: 0910167028
• ISBN 13: 9780910167024
• Binding: Paperback