Items related to Retail in the Digital Age: v. 2 (Work in the Digital...
Synopsis
The traditional retailer is under threat. The supermarket of the future may well be in your own living-room. New technology has already transformed shopping methods - both for the consumer and for the retailer - and there is plenty more to come. This book looks at the impact digital technology is likely to have on all aspects of retailing in the light of developments currently being tried or which are in the pipeline. It reviews the recent history, and the background to electronic shopping both in the UK and in the USA. It profiles the major companies involved in the development of new technology and the competing options for the retailer - the Internet v Online services; video on demand and virtual reality. Case studies of companies like Wal-Mart and Sainsbury's illustrate both problems and solutions. What will be the effects on employment, property, delivery, price etc.? Could virtual retailers and manufacturers of popular branded goods by-pass the store or supermarket altogether? This is a book which everyone involved in retailing and who wants to stay that way will need to read!
"synopsis" may belong to another edition of this title.
Synopsis
The supermarket of the future may well be in people's living rooms. New technology has already transformed shopping methods, both for the consumer and for the retailer. This study looks at the impact digital technology is likely to have on all aspects of retailing in the light of developments currently being tried or in the pipeline. The book reviews the recent history, and the background to electronic shopping both in the UK and the USA. It profiles the major companies involved in the development of new technology and the competing options for the retailer: the Internet versus online services, video on demand and virtual reality. How are retailers reacting to the challenge, both in the UK and the USA? Case studies of companies, such as Walmart and Sainsbury illustrate both problems and solutions. What will be the effect on the high street? What will be the effects on employment, property, delivery and prices? Could virtual retailers and manufacturers of popular branded goods, by-pass the high street altogether? Will there be opportunities for niche retailing, or cross-border selling? How will the customer be protected, from pornography on the Internet or credit card fraud?
The series editor, David Bowen, is the author of "Multimedia - Now and Down the Line"."About this title" may belong to another edition of this title.
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Retail in the Digital Age: v. 2 (Work in the Digital Age S.)
Published by
Bowerdean Publishing Co Ltd, 1996
ISBN 10: 0906097592
ISBN 13: 9780906097595
Used
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