This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process. The book conlcudes with detailed models of consumer choice.
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‘Lucid and stimulating’ Retail and Distribution Management
"A particularly well conceived text that superbly demystifies consumer behaviour. The underpinning theory is easy to grasp and its application is so clearly shown. The book′s student–centric focus is excellent."
—Professor Leslie de Chernatony, Birmingham University Business School
Consumer Behaviour is an exciting new European text written in student–friendly language and designed specifically around how students learn. Using their considerable experience, Martin Evans, Ahmad Jamal and Gordon Foxall present a concise exploration of the key aspects of the Consumer Behaviour in a lively but rigorous manner. They also include topical issues, such as Consumer Misbehaviour, and the growing trend within marketing to attempt to understand consumers through an ever–expanding range of personalized transactional and profile data.
Learning features of the text
Web support for lecturers and students
Consumer Behaviour is accompanied by a comprehensive web site at www.wiley.com/go/evans. Students will find additional journal articles, multiple choice quizzes, all the web links and an online version of the glossary. For lecturers there are suggested solutions and notes on the questions and assignments set in the text and a comprehensive selection of PowerPoint slides for each chapter, that include many of the figures, tables and advertising images used in the book.
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Book Description Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP96584050
Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:0905269012. Seller Inventory # 8845657