Synopsis
This book closes the gap between information technologies and management decision making. It treats currently relevant topics in information technology—knowledge-based expert systems, graphic-user interface, fuzzy logic, neural networks, data storage, client server, and integration of heterogeneous databases—by using examples and, more importantly, by relating these methods to the needs of the decision maker by taking into account the individual's decision style. The authors provide a solid basis for determining how decision makers use and access information that becomes part of the design of information systems. Integrating the decision maker into the design results in a more intelligent information system because the focus is on the outcome rather than on the methodology or computer power used.
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About the Author
ALAN J. ROWE is Professor Emeritus, Management, at the University of Southern California. He has had extensive experience in applying simulation and information technology at G.E. and Hughes Aircraft, and was the Director of Industrial Dynamics on the Corporate Staff of Hughes Aircraft Company. He has published 20 books on management, managerial decision making, and related topics along with over 150 journal articles including leading articles in Artificial Intelligence.
SUE ANNE DAVIS lectures in the fields of information technology integration and strategic marketing at the University of California, and is Vice President of Market Research with Entre International, Inc. She combines international business experience with a research background in the utliization of technology in organizational development and design. She has published many articles on knowledge-based systems emphasizing the use and application of information technology.
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