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Synopsis
Developed specifically as a professional guide and reference, this unique handbook demystifies demographic analysis for the business person and shows how its principles may be profitably applied in any type of corporate or institutional setting. The basic principles of demographic analysis are carefully explained in the introductory chapters. Following an overview of demographics and demographic change in the United States, Pol looks at various data sources and methods of data selection and use. The author next discussses population composition, geographic concepts, population distribution, and population estimates and projections to familiarize the reader with the role of geography in demographic analysis and the derivation and uses of synthetically produced data. The remainder of the book concentrates on the application of these principles and provides examples of their use in a business framework.
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About the Author
LOUIS G. POL, Professor of Marketing, University of Nebraska at Omaha, has consulted in both corporate and public sectors.
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Business Demography: A Guide and Reference for Business Planners and Marketers
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Business Demography : A Guide and Reference for Business Planners and Marketers
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Bloomsbury Publishing USA, 1987
ISBN 10: 0899302181
ISBN 13: 9780899302188
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Business Demography
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Business Demography (Hardcover)
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Bloomsbury Publishing Plc, Westport, 1987
ISBN 10: 0899302181
ISBN 13: 9780899302188
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Hardcover. Condition: new. Hardcover. Developed specifically as a professional guide and reference, this unique handbook demystifies demographic analysis for the business person and shows how its principles may be profitably applied in any type of corporate or institutional setting. The basic principles of demographic analysis are carefully explained in the introductory chapters. Following an overview of demographics and demographic change in the United States, Pol looks at various data sources and methods of data selection and use. The author next discussses population composition, geographic concepts, population distribution, and population estimates and projections to familiarize the reader with the role of geography in demographic analysis and the derivation and uses of synthetically produced data. The remainder of the book concentrates on the application of these principles and provides examples of their use in a business framework. Developed specifically as a professional guide and reference, this unique handbook demystifies demographic analysis for the business person and shows how its principles may be profitably applied in any type of corporate or institutional setting. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780899302188
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Business Demography
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Business Demography: A Guide and Reference for Business Planners and Marketers
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Business Demography: A Guide and Reference for Business Planners and Marketers
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Business Demography: A Guide and Reference for Business Planners and Marketers
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Business Demography: A Guide and Reference for Business Planners and Marketers
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Business Demography (Hardcover)
Published by
Bloomsbury Publishing Plc, Westport, 1987
ISBN 10: 0899302181
ISBN 13: 9780899302188
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Hardcover. Condition: new. Hardcover. Developed specifically as a professional guide and reference, this unique handbook demystifies demographic analysis for the business person and shows how its principles may be profitably applied in any type of corporate or institutional setting. The basic principles of demographic analysis are carefully explained in the introductory chapters. Following an overview of demographics and demographic change in the United States, Pol looks at various data sources and methods of data selection and use. The author next discussses population composition, geographic concepts, population distribution, and population estimates and projections to familiarize the reader with the role of geography in demographic analysis and the derivation and uses of synthetically produced data. The remainder of the book concentrates on the application of these principles and provides examples of their use in a business framework. Developed specifically as a professional guide and reference, this unique handbook demystifies demographic analysis for the business person and shows how its principles may be profitably applied in any type of corporate or institutional setting. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9780899302188
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