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Synopsis
This book examines the managerial issues surrounding the creation and implementation of distribution strategies in the broader context of logistics management. Author Martin Christopher analyzes the strategic importance of the distribution function and the problems it involves, and presents practical guidance for the manager responsible for it. Using a total distribution framework, he reviews each aspect of the distribution process and explains how to design and implement appropriate systems. His analysis is supported throughout by diagrams, checklists, and case studies. Drawing upon the experiences of practicing managers in Europe, North America, Asia, and Australia, he concludes that although logistics problems are the same the world over, differences in language, culture, and management style have a substantial impact on the solutions developed.
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The Strategy of Distribution Management (Hardcover)
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Bloomsbury Publishing Plc, Westport, 1985
ISBN 10: 0899301142
ISBN 13: 9780899301143
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Hardcover. Condition: new. Hardcover. This book examines the managerial issues surrounding the creation and implementation of distribution strategies in the broader context of logistics management. Author Martin Christopher analyzes the strategic importance of the distribution function and the problems it involves, and presents practical guidance for the manager responsible for it. Using a total distribution framework, he reviews each aspect of the distribution process and explains how to design and implement appropriate systems. His analysis is supported throughout by diagrams, checklists, and case studies. Drawing upon the experiences of practicing managers in Europe, North America, Asia, and Australia, he concludes that although logistics problems are the same the world over, differences in language, culture, and management style have a substantial impact on the solutions developed. This book examines the managerial issues surrounding the creation and implementation of distribution strategies in the broader context of logistics management. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780899301143
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