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Nonextrapolative Methods in Business Forecasting: Scenarios, Vision, and Issues Management - Hardcover
Synopsis
Jay Mendell explores the profound implications and consequences of the forecaster's new and changing role in an economy based on high-technology entrepreneurship. This incisive text explains the principles of nonextrapolative forecasting/planning and compares them with conventional forecasting/planning methods. Case studies of nonextrapolative forecasting and planning in Sears, AT&T, a large hotel chain, an electric power company, and the Security Pacific Bank are provided. They deal with the practical problems of setting up forecasting/planning groups and maintaining their existence and influence through internal planning processes. The political process of acceptance and implementation of forecasting/planning is also explained. Comprehensive planning and forecasting documents are included as appendix material.
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ndell /f Jay /i S. /r ed. solano /f F. /i John /r assoc. ed.
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Nonextrapolative Methods in Business Forecasting (Hardcover)
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Bloomsbury Publishing Plc, Westport, 1985
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Hardcover. Condition: new. Hardcover. Jay Mendell explores the profound implications and consequences of the forecaster's new and changing role in an economy based on high-technology entrepreneurship. This incisive text explains the principles of nonextrapolative forecasting/planning and compares them with conventional forecasting/planning methods. Case studies of nonextrapolative forecasting and planning in Sears, AT&T, a large hotel chain, an electric power company, and the Security Pacific Bank are provided. They deal with the practical problems of setting up forecasting/planning groups and maintaining their existence and influence through internal planning processes. The political process of acceptance and implementation of forecasting/planning is also explained. Comprehensive planning and forecasting documents are included as appendix material. This incisive text explains the principles of nonextrapolative forecasting/planning and compares them with conventional forecasting/planning methods. They deal with the practical problems of setting up forecasting/planning groups and maintaining their existence and influence through internal planning processes. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780899300665
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